Trade Marketing and Insights Manager

თბილისი სრული განაკვეთი გაგრა პლუსი
მივლინება: არა
განათლება: ბაკალავრი ენები: ინგლისური, რუსული
მარკეტინგი, რეკლამა, PR: ზოგადი მარკეტინგი
Gagra Plus ( Office distribution partner of Red Bull in Georgia) is pleased to announce a vacancy for the position of  Trade Marketing and Insights Manager for Red Bull Georgia

JOB TITLE: Trade Marketing and Insights Manager 
Trade Marketing Manager is responsible for the development and coordination of the trade marketing activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. They should develop the strategy of the local sales team and enable the execution of that strategy via Key Accounts and Field Sales teams. This includes communication and internal coordination between marketing and sales, POS development and implementation, Category Management projects, and trial activities. In general, the job holder will coordinate and project manages all trade-led marketing activities. 
  • Trade marketing knowledge & capability  
  • Develop trade marketing strategies, recommend, and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image 
  • Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level 
  • Implementation of trade-marketing tools (in-store material creation, elaboration of planograms, evaluation of promotion efficiency) 
  • Support and follow-up of wave of store audits in local market 
Alignment and coordination of sales and marketing activities 
Collaborate with the brand team to deliver through the line activity in store, to translate the country marketing plan into sales strategy across sales channels and customers 
Exchange ideas between marketing and sales departments proactively and challenge traditions  
Be the point of contact for the sales team to advise and give guidance on all account 
Execute the Perfect Store standards by channel for your market using the International Model 
Support the alignment across customers and channels regarding trade marketing activities 
Business Insights 
  • Analysis of sales development (by channel, by the customer, by distribution point, etc.) and customer performance in all sales fundamentals 
  • Development and excellent execution of channel (Retail, Impulse, Wholesale, etc.) specific strategies and tools/tactics, analysis of commercial campaign effectiveness 
  • Retail channel customers planning of promotional activities and pre-/post-evaluation 
POS tools implementation and development/adaptation 
Ensure the global POS toolkit is used effectively in order to adhere to brand guidelines and appropriately represent the brand (e.g. creative and innovative) and meet country needs and objectives  
Ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized 
Category Management 
  • Run Category Management projects with the identified top customers 
  • Attend face-to-face meetings with the customer to present and collaborate with them to improve the performance of the Category, develop, and execute a tailored action plan to grow Category turnover 
  • For non-top customers provide initiatives and support to Off-Premises Managers 
  • 2 years of experience in the FMCG sector, ideally as Category Manager, Trade/Shopper Marketing, Shopper Insights, or Key Account manager 
  • Leadership, Motivation, and Team Skills 
  • Strong analytical ability and commercial acumen to understand financial statements and market trends 
  • A clear understanding of marketing, sales & distribution, competitor activity, shopper behavior, category management & business insights in the FMCG context 
  • EDV (Word, Excel, PowerPoint, etc.) 
  • University Degree (economics, business, marketing or similar) 
  • Fluent in written and spoken Georgian and English, Russian optionally

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