Recruitment Agency HH (www.HH.ge) is announcing a selection for the position of a CC Brand & Portfolio Development Lead, for one of the International companies operating in the tobacco industry in Tbilisi, Georgia
Job Description:
Main Requirements:
Interested Candidates please send your CV on the E-mail: recruitment3@hh.ge
Wish you good luck!
Job Description:
- Develop CC Portfolio strategy that aligns with business objectives to maximize competitive advantage.
- Develop a coherent short-term strategy and contribute to the development of long-term marketing strategy which supports the overall business plan.
- Drive the analysis of the Market and adult smokers’ insights to identify needs and opportunities for the growth in CC category, in collaboration with CC Insights, Business planning, Commercial Operations streams. Capitalize on learnings to build overall brand strategies.
- Manage the local CC Portfolio/Brand ensuring alignment with global CC brands architecture, identity definition and positioning.
- Lead the development of CC Portfolio innovations and initiatives with the focus on strategic or fast-growing segments.
- Implement and lead end-to-end process of portfolio initiatives, from preparing comprehensive business cases and securing approvals to overseeing commercialization efforts and market launch in a close cooperation with Product Development stream.
- Oversee brand performance in the market and identify needs for ongoing & effective support.
- Develop brand communication strategic frameworks to guide deployment, toolbox creation and activation planning. Ensure alignment with global guidelines and compliance with local regulation
- Define and manage marketing calendar and planning.
- Define, follow up, and act upon relevant KPIs.
Main Requirements:
- Higher education in marketing / business / linguistics
- 8-10 years overall work experience in Marketing, 4-5 years of work experience on the positions: Brand Manager, Group Brand Manager, Marketing Manager, Head of Marketing;
- in marketing and project management
- PR/marketing background
- Very good knowledge of Georgian and English
- Work experience in international company and digital marketing is a plus
Interested Candidates please send your CV on the E-mail: recruitment3@hh.ge
Wish you good luck!