Tazetec is pleased to announce a vacancy for the position of Head of Marketing

Are you looking for a space for innovation, diversity, and self-development? Then Tazetec has the right challenge for you!

Your profile:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field;
• 5+ years of B2B marketing experience, with at least 3 years in a SaaS environment;
• Proven track record of leading successful demand generation and digital marketing strategies;
• Experience in managing high-performing marketing teams and agencies;
• Strong leadership, analytical, and communication skills;
• Experience working with tools such as Pipedrive (or equivalent CRM), Google Ads, LinkedIn Ads, and SEO/SEM platforms;
• Willingness to work on a hybrid basis: 2 days from the office, 3 days from home.

Bonus points for:

• Experience working in a scale-up or high-growth SaaS environment;
• Multilingual capabilities (English required. Spanish and Portuguese are a plus);
• Familiarity with European and LATAM markets.

KPIs & Performance Metrics:

• Marketing Qualified Leads (MQLs) generated per quarter;
• Cost per lead/cost per acquisition (CPL/CPA);
• Website traffic and conversion rates;
• ROI of marketing campaigns;
• Brand visibility metrics (media coverage, social mentions, organic reach);
• Event ROI and partnership engagement.

Your day-to-day contribution:
Strategic Planning & Leadership:

• Develop and execute a comprehensive global marketing strategy aligned with business goals;
• Define and manage the marketing budget, ensuring ROI-driven allocation of resources;
• Build and lead a high-performing marketing team (digital, content, PR, design, events);
• Own the positioning and messaging for the brand, products, and solutions.

Lead Generation & Growth:

• Design and implement multi-channel lead generation campaigns (email, SEO/SEM, social media, paid ads, etc.);
• Optimise marketing automation and nurture workflows (Pipedrive, Marketo, etc.);
• Collaborate with sales to align on lead qualification criteria, MQL/SQL conversion, and sales enablement assets;
• Drive growth through Account-Based Marketing (ABM).

Content & Brand:

• Develop a strong content marketing strategy tailored to industry decision-makers (white papers, blogs, case studies, videos, webinars);
• Oversee all brand communications, ensuring consistency across all channels;
• Manage PR strategy and media relations within the SaaS ecosystems;
• Organise and represent the brand at major industry trade shows.

Analytics & Optimisation:

• Track KPIs and campaign performance using analytics tools (Google Analytics, Pipedrive, etc.);
• Deliver regular reports and insights to executive leadership;
• Continuously test, analyse, and optimise campaigns and user journeys to improve performance.

Partnership & Product Alignment:

• Collaborate with Product and Customer Success teams to support feature launches and customer marketing initiatives;
• Establish co-marketing initiatives with strategic partners (platforms, affiliates, payment providers).

What's next:

• I step: HR interview (30 minutes);
• II step: introduction to the team (2 hours);
• III step: final decision.

Our benefits package:

• Inspiring and diverse culture surrounded by experienced and enthusiastic colleagues;
• Flexible working hours to ensure your work-life balance;
• Star players/Top Salary policy;
• Unlimited paid vacation days;
• An attractive package of medical insurance;
• Inspiring and diverse culture surrounded by experienced and enthusiastic colleagues;
• Opportunities for personal and professional development: monthly compensation for your leisure activities, fully paid courses and workshops, etc;
• An active corporate life: team-buildings, sports activities, corporate parties, etc;
• A collaborative and welcoming environment for your initiatives.

Are you ready to take on this challenge? Send your English resume to recruitment@tazetec.com