JSC "Silk Bank" announces a vacancy for the position of Digital Marketer
in Tbilisi. Place of work: Tbilisi, Saarbrucken Square# 2
Digital Strategy Development:
- Collaborate with internal teams to develop comprehensive digital marketing strategies aligned with business goals and budgets.
- Identify target audiences and develop buyer personas to guide marketing efforts.
- Work closely with the creative team to develop and optimize ad creatives that resonate with target audiences, including A/B testing of ad copy, visuals, and ad formats.
Content Management:
- Manage and update content on websites, blogs, and other digital platforms using Content Management Systems (CMS) like WordPress or others.
Technical Implementation:
- Set up and manage analytics tools, such as Google analytics, to collect data from websites and apps.
- Implement tracking pixels (e.g., Facebook Pixel) for retargeting and analytics.
- Configure event tracking to measure specific user interactions and conversions.
Analytics and Reporting:
- Monitor website and campaign performance using tools like Google Analytics.
- Create custom dashboards and reports to track KPIs and provide actionable insights.
Paid Advertising:
- Create and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Optimize ad spend, targeting, and bidding strategies to achieve maximum ROI.
Email Marketing:
- Develop and manage email marketing campaigns, including list segmentation and personalized email content.
- Implement email tracking and analytics to measure campaign effectiveness.
Stay Informed:
- Stay up to date with digital marketing trends, emerging technologies, and industry best practices.
- Share technical knowledge and insights with the team to foster continuous improvement.
Please send your CV to the following email address: hr@silkbank.ge;