Email/SMS Marketing Specielist

თბილისი, ბათუმი, რუსთავი სრული განაკვეთი Caucasus Internet Development
ხელფასი: 1000 - 2000
განათლება: საშუალო განათლება გამოცდილება: ერთ წელზე ნაკლები ენები: ინგლისური
მარკეტინგი, რეკლამა, PR: ზოგადი მარკეტინგი, ინტერნეტ მარკეტინგი

A dynamic online marketing and sales company based in Tbilisi is looking to expand its DREAM TEAM and is hiring a : Email/SMS Marketing Specialist


  • Using email \ SMS marketing products, mailing plans, and marketing strategy.
  • Campaign management for different market segments including design and development, approval of campaign management, tracking and analyzing traffic campaigns, and performance improvement.
  • Update email products based on Best Practices in each market.

Job Requirements:

  • Multitasking.
  • High level of English.
  • Former experience in the online gaming industry – advantage.

Key Responsibilities:

  • Understand the company's overall objectives and work to drive results by delivering campaigns and analyzing them.
  • Work closely with the Retention Manager to understand overall trends and statistical analysis and develop actionable campaigns from insights.
  • Manage campaigns on a campaign management system to create a large number of campaigns for several segments, using A/B testing, optimization and control groups. Analyze results and make future decisions and improvements based on conclusions.
  • Work closely with the Design Studio to deliver exciting on brand content (both visual and copy)
  • Work closely with the product team and plan communication around important features.
  • Deliver smooth CRM planning and execution for all regions
  • Drive awareness of services, education, best practices through drip campaigns
  • Plan and implement automated communications for each customer lifecycle stage, using email campaigns, push messages and in app messages.
  • Design, plan and execute all marketing campaigns based on specific customer segmentation, campaign or behavioral change objectives.
  • Stay abreast of email industry best practices, monitor and manage email deliverability & unsubscription and ensure legal compliance (CAN-SPAM)

Additional Requirements:

  • True doer, who always makes things done. Running multiple large scale projects in parallel against demanding deadlines.
  • Great sense for copy.
  • Understanding and implementation of sophisticated customer segmentation targeting & data usage.
  • Practical experience with different email delivery systems – MailChimp, sendgrid, silverpop, etc.
  • Knowledge of Web analytics, app analytics an advantage
  • Must be number driven and analytical with solid excel skills. Able to use data insights to develop actionable tasks/campaigns.
  • Knowledge of websites backend management with basic HTML understanding is a strong advantage
  • Hands-on ability to execute projects from beginning to end.
  • Experience with segmentation tools
  • Email coding – strong advantage

When applying, please send your CV/Resume in English ONLY, to :

Suitable candidates will be replied shortly about online interview.